Affiches Mauzan - Mauzan Achille

The Posters of Achille Mauzan - Catalogue raisonné Mirande CARNÉVALÉ-MAUZAN

As French art historian Alain Weill notes in his preface, Achille Mauzan was for years classified as "a French poster artist, unknown in France." Learning the art of the poster in the years before World War I, when France was still the avant-garde of modern advertising, Mauzan then struck out for Italy, producing some 1500 images for the cinema industry before moving to Argentina in 1927, where he became known as the "father of the advertising poster." His ability to create powerful, salient images was uncanny, and such Mauzan characters as the Geniol man are still part of Argentine popular culture today. Illustrated with hundreds of color and black and white images, this is a comprehensive catalog of his surviving posters, compiled and introduced by his daughter.

This lavishly illustrated art book recency all creations MAUZAN, artist of the 30s, known worldwide for its creative advertising.

An opening chapter is devoted to the biography of the artist, the texts are illustrated with many photos of each period as well as numerous sketches and drawings. The golf Mauzan is located in the historical and personal context. Many anecdotes illuminate the "story".

Eight sections are the articulation of the item: Posters, Postcards, Paintings, Illustrations, bookplates, Engravings, Sculptures, Decorative Arts.
For each chapter, a presentation is made by contemporary artists and works are shown accompanied by a descriptive and explanatory notes.

Les affiches de Mauzan - Catalogue raisonné Mirande CARNÉVALÉ-MAUZAN

Summary:
                    
PREFACE         3         Alain Weill, Expert à l'hôtel Drouot à Paris

CLES DE LECTURE           4         Abréviations, numérotation des oeuvres, etc.
            5           Table des matières
            6-7           Mes sources et mes anges gardiens (Mirande Carnévalé-Mauzan)

CHAPITRE I           9           ACHILLE MAUZAN, MON PERE
            42                 Biographie de l'artiste (Mirande Carnévalé-Mauzan)

CHAPITRE II           45           LES AFFICHES
            47           Cinéma
            48                 L'affiche de cinéma muet (Marcel Destot)
            63           Les affiches publicitaires (Jean Caume)
            67                 Période italienne
            131                 Période argentine
            175                 France
            189           Maquettes d'affiches

CHAPITRE III           219           LES CARTES POSTALES (Mirande Carnévalé-Mauzan)
                              Italie
                              Correspondance personnelle
                              Publicitaires

CHAPITRE IV           269           LA PEINTURE
                              Le double JE D'Achille Mauzan (Alain Sagault)

CHAPITRE V           351           OEUVRES DIVERSES
            353                 Les ex-libris
            365                 Les illustrations
(livres, revues, chansons, plaquettes)
            413                 Les gravures
            441                 Les sculptures, les céramiques et les terres cuites
            465                 Les dessins (A. Ribes)
            491                 Les arts décoratifs

CHAPITRE VI            513           ETUDE DES VARIATIONS D'UNE SIGNATURE (Marino Carnévalé-Mauzan)

CHAPITRE VII           519           MAUZAN TEL QU'EN LUI-MEME (Extraits de ses carnets et de ses écrits)

BIBLIOGRAPHIE        524                 

EXPOSITIONS           527